The REALTOR® Difference
What
The REALTOR® Difference is a consumer-focused marketing campaign designed to help REALTORS® communicate the value of working with a REALTOR® versus a non-member licensee.
Overview
The campaign provides ready-to-use marketing materials that members can incorporate into presentations, listing appointments, buyer consultations, and other consumer interactions.
The materials focus on three key advantages of working with a REALTOR®:
- Advocacy – Protecting homeownership and private property rights.
- Professionalism – Upholding a strict Code of Ethics and commitment to continuing education.
- Production – Delivering expertise, market knowledge, and professional resources that support successful transactions.
Each piece is designed to reinforce an important question for consumers:
"Are you represented by a REALTOR®?"
Download the flyers to the right and incorporate them into your marketing efforts.
Putting These Resources to Work
Use these materials in listing presentations, buyer consultations, email campaigns, social media, websites, and other marketing efforts to demonstrate the value of working with a REALTOR®.
Brokers are encouraged to share these resources with their agents and incorporate REALTOR® branding into company marketing whenever possible.
Need to customize the content? Download the marketing text file to adapt the flyer messaging for your own materials while maintaining consistent REALTOR® messaging.
Advocacy
Illustrate how REALTOR® advocacy protects homeownership, private property rights, and the value of real estate investments.
Professionalism
Show the value of working with a REALTOR® who is committed to ethical conduct, professional standards, and continuing education.
Production
Highlight how REALTOR® expertise, market knowledge, and professional resources contribute to successful real estate transactions.
Marketing Text
Download the copy from all three REALTOR® Difference flyers to repurpose in presentations, emails, social posts, or other marketing materials.
Blog Draft
Use this ready-to-edit article to help consumers understand the difference between working with a REALTOR® and a real estate agent.
Expand Your REALTOR® Difference Toolkit
Looking for even more ways to promote the REALTOR® Difference? NAR offers consumer-facing marketing assets, including social media graphics, videos, email signature banners, and conversation starters designed to help you showcase the value of REALTOR® membership.
