Value Proposition for REALTORS®

Education Seminar: Wednesday, August 16 | 10:00 am - 11:30 am

Mr. Lyles will be speaking on how real estate agents can stand out from the competition and win more listings. This is accomplished by using insights from their target audience to create a value proposition that enables homeowners to see how the agent is uniquely positioned to help them. This value proposition becomes the foundation of the agent’s business and dramatically improves their lead generation and conversion rates. When asked, “Why should I hire you over any other agent?”, most agents cannot provide a clear, compelling answer that communicates how they are unique among the other agents the homeowner may be considering. As such, agents are often treated as a commodity, where homeowners assume one agent is just as capable as the next.

Register Now Seminar Information

  • Date: Wednesday, August 16
  • Time: 9:30 am, Registration; 10:00 - 11:30 am, Program
  • Location: Atlanta REALTORS® Center
    5784 Lake Forrest Drive, Atlanta 30328
  • Cost: FREE to ARA members; $10 non-members
  • SpeakerGreg Lyles, Greg Lyles Real Estate Training and Coaching
  • Note: This is not for continuing education credits.
  • Click here to register online!

About the Instructor

Greg LylesGreg Lyles is the founder of Greg Lyles Real Estate Training and Coaching. Greg retired from a very successful real estate career, including founding Conrad-Lyles Realtors, a boutique brokerage where he sold personally over $440 million in 12 years by focusing on two small niche markets and having a strong value proposition. Prior to entering real estate brokerage, Greg was a regional real estate developer for 18 years. He also founded and served as the CEO of Geometrix, a business strategy advisory firm to Fortune 100 clients such as Coca-Cola, Shaw Industries, Publix, Bank of America and many others.

Wednesday, June 21, 2017
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